Jacob Edenfield

I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons catalogue, the Disney empire, Babe, Charlotte’s Web, California Cheese marketing, Chick-fil-a’s long-running gag and the Honda Fit commercials).

You can see from the list, anthropomorphizing can be helpful. It can be fun. It can be useful.

Most of the things on that list I like, remember and enjoy, save the Disney catalogue. With a younger sister, I watched a crooning Caribbean crab serenade two young lovers one too many times.

But there are a few places where anthropomorphizing shouldn’t be taken lightly. Like the animal welfare debate. For every happy cow, there’s a very unhappy cow nipping at your heels in the Google results.

You see, people are very clever, but our brains are even more clever.

I once took a seminar on Philosophy of the Mind, and we spend a good chunk of time discussing Theory of Mind. Basically, it’s our ability to, by attributing our own self-understanding to another, figure out what he or she may be thinking, what he or she intends to do or what underlying motives the subject may possess. It’s the mechanism that helps you anticipate and respond to questions in a meeting before they’re even asked. It’s what helps us offer helpful advice to a fellow sojourner. It’s the reason you talk to your dog like a baby. It’s the mechanism that allows us to function as a society without coming across as total dullards or feeling as if we have to constantly explain ourselves.

Theory of Mind makes the world work. It’s also what makes it so easy for groups like HSUS to solicit enormous amounts of money with heartstring-tugging ads and so difficult to sell a story of animal care based on sound science. Being a science buff myself, I kinda hate those odds.

By the way, if you’re interested in reading it, you can download the CAST paper from that last link for free. It’s a good read if you’re the type of person who gives a damn about the conclusions of logical, critical minds who study these issues day in and day out.

So maybe it’s a good thing we have a heifer from Wagner farm in North Dakota tweeting her story, following in the footsteps of the first four-legged Twitter star, Sockington.

After all, it should be a hell of a lot easier for good-hearted producers and veterinarians, who spend time around them every day, to write a better story about our anthropomorphized animals than the people with all the bucks but none of the science or experience on their side.

So here’s a call to arms. For all the folks out there with the ability to do so, give a tweet on behalf of your favorite sow, hen, heifer or steer. People want to know what they’re eating, but you have to reach them in a way they’re compelled to pay attention to. All the science in the world doesn’t go half as far as a great narrative that exploits the built-in mechanisms of the brain.

Cheers,

jae