When I opened my eyes this morning, I realized I was already working on a project. The weird part is I’ve already done everything (and more) I need to before Tuesday. I just can’t turn it off.
Our agency is at our best when we start at the start, when we create a strategy based on solid market knowledge and understanding of the audience. When we get that entrenched in the material, it’s tough to shut it off, even for a long weekend.
That’s a sign of a healthy agency/client relationship. But for the sake of a healthy mind and body, I’m going to work it out of my system with a 20 mile backpacking trip. Work will still be here when I get back, and I can bring that new experience, and the accompanying endorphins, to bear on what’s waiting for me next week.
Cheers,
jae
Post a Comment