*Note: This is a cross-posting of a post I wrote for AdFarm. Check it out here. For some companies, social networks are kind of like monsters under the bed. Instead of thinking about the great upsides, these folks worry about over-sharing by employees, losing control over intellectual property, damaging their brands, losing productivity, fielding sensitive [...]
Also filed in Advertising, Social Media, Twitter, branding, communication
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Tagged Advertising, branding, business, critics, customer service, facebook, leaks, monsters, problems, Social Media, social networks, Twitter
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Tuesday, January 19, 2010
Something stuck me today while reading this article on bacterial decision-making. We all need more receptors. Now, that statement doesn’t make a whole lot of sense without the context, so here’s the context: “As bacteria’s ability to make decisions goes, E. coli is kind of dumb, which makes it easy for researchers to study sensing [...]
Also filed in Advertising, Aesthetics, Art, Science, Social Media, branding, communication
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Tagged bacteria, communications, decision-making, E. coli, experience, general knowledge, receptors
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Monday, November 23, 2009
Here at the AdFarm KC office this morning, some thoughtful person brought in these cool little recipe cards titled Fine Swine-ing. Each one has a great recipe for some pork-tastic dish for entertaining. I tried looking around online for who might be putting these out, but I came up empty-handed. The recipes looked so good, [...]
Wednesday, August 19, 2009
You know that saying when it rains it pours? Well, it’s never been more apropos. With economic woes, energy crises, renewable fuel debates, healthcare haggling and climate concerns, it’s not surprising that the importance one of our basest biological needs, water, has been sorely neglected. I’m not immune to the apathy; I was supposed to [...]
Last week, messages started showing up in my Twitter stream with a birthday wish from @FarmerHaley (Mike Haley), an Ohio grain farmer and Simmental breeder. The wish: get the hashtag #moo into the top 10 Twitter trends at 1:00 p.m. EDT on Sunday, August 2. The reason: bring some much-needed attention to the economic plight [...]
Also filed in Advertising, Social Media, Twitter, branding, communication, food
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Tagged #moo, birthdays, communication, dairy, farmers, farms, hashtag, milk, Twitter
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At the moment, I’m acutely aware of my personal failings. Trying to quit smoking has a way of bringing it out. Maybe it’s all those quizzes they ask you to take to determine your triggers and the things you associate with smoking. For instance, apparently I: -Smoke as a pick-me-up -Smoke as a reward -Smoke [...]
I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons [...]
Also filed in Advertising, Pets, Science, Social Media, Twitter, branding, communication, food
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Tagged Advertising, Agriculture, animal, animal welfare, audience, communications, meat, message, Science, Social Media, Twitter
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I was picking up some tortillas at the grocery the other day. As I’m surveying the choices (and there are startling number for an item that’s just flour, fat and water), the woman beside me turns and asks what kind of beans she should get for a corn and bean salsa. I say black beans [...]
