*Note: This is a cross-posting of a post I wrote for AdFarm. Check it out here. For some companies, social networks are kind of like monsters under the bed. Instead of thinking about the great upsides, these folks worry about over-sharing by employees, losing control over intellectual property, damaging their brands, losing productivity, fielding sensitive [...]
Also filed in Advertising, Agriculture, Social Media, Twitter, communication
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Tagged Advertising, branding, business, critics, customer service, facebook, leaks, monsters, problems, Social Media, social networks, Twitter
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Tuesday, January 19, 2010
Something stuck me today while reading this article on bacterial decision-making. We all need more receptors. Now, that statement doesn’t make a whole lot of sense without the context, so here’s the context: “As bacteria’s ability to make decisions goes, E. coli is kind of dumb, which makes it easy for researchers to study sensing [...]
Also filed in Advertising, Aesthetics, Agriculture, Art, Science, Social Media, communication
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Tagged bacteria, communications, decision-making, E. coli, experience, general knowledge, receptors
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Wednesday, November 18, 2009
I’m a fan of planning. I’m a fan of strategy. They’re absolutely essential in this business. But there’s a side to me that bucks and chafes at limitation. Inevitably, there’s a lot of good stuff that simply won’t fit into a well-laid strategy. However, there are times when a bit of that good stuff really [...]
Last week, messages started showing up in my Twitter stream with a birthday wish from @FarmerHaley (Mike Haley), an Ohio grain farmer and Simmental breeder. The wish: get the hashtag #moo into the top 10 Twitter trends at 1:00 p.m. EDT on Sunday, August 2. The reason: bring some much-needed attention to the economic plight [...]
Also filed in Advertising, Agriculture, Social Media, Twitter, communication, food
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Tagged #moo, birthdays, communication, dairy, farmers, farms, hashtag, milk, Twitter
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The best days are the ones where we come up with an idea that makes people scratch their heads and ask, “How the hell are we going to do this?” or, “Aren’t there any case studies that we can show?” This job is about novel communications. When we do something that doesn’t have directions already [...]
Also filed in Advertising, Aesthetics, Art, Social Media, Twitter, Uncategorized, communication
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Tagged Advertising, case study, cautionary tale, communication, direction, novelty
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At the moment, I’m acutely aware of my personal failings. Trying to quit smoking has a way of bringing it out. Maybe it’s all those quizzes they ask you to take to determine your triggers and the things you associate with smoking. For instance, apparently I: -Smoke as a pick-me-up -Smoke as a reward -Smoke [...]
When I opened my eyes this morning, I realized I was already working on a project. The weird part is I’ve already done everything (and more) I need to before Tuesday. I just can’t turn it off. Our agency is at our best when we start at the start, when we create a strategy based [...]
I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons [...]
Also filed in Advertising, Agriculture, Pets, Science, Social Media, Twitter, communication, food
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Tagged Advertising, Agriculture, animal, animal welfare, audience, communications, meat, message, Science, Social Media, Twitter
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With more web-savvy clientele, I spend a lot of time preaching the need for fresh, compelling content. While that’s incredibly important, I just realized today, I probably don’t spend enough time talking about the importance of context to my clients or my co-workers. In the real world, we’re judged by our associations every day. Who [...]
That’s an analogy, for my my fellow word nerds. My folks made me do those before I was allowed to play outside as a child. Hated it then. Glad for it now. Anyway, The idea is, your brand can (and should) be different things to different people. The trick is making that quantum state look [...]
