Tuesday, January 19, 2010
Something stuck me today while reading this article on bacterial decision-making. We all need more receptors. Now, that statement doesn’t make a whole lot of sense without the context, so here’s the context: “As bacteria’s ability to make decisions goes, E. coli is kind of dumb, which makes it easy for researchers to study sensing [...]
Also filed in Advertising, Aesthetics, Agriculture, Art, Social Media, branding, communication
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Tagged bacteria, communications, decision-making, E. coli, experience, general knowledge, receptors
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Wednesday, August 19, 2009
You know that saying when it rains it pours? Well, it’s never been more apropos. With economic woes, energy crises, renewable fuel debates, healthcare haggling and climate concerns, it’s not surprising that the importance one of our basest biological needs, water, has been sorely neglected. I’m not immune to the apathy; I was supposed to [...]
I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons [...]
Also filed in Advertising, Agriculture, Pets, Social Media, Twitter, branding, communication, food
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Tagged Advertising, Agriculture, animal, animal welfare, audience, communications, meat, message, Science, Social Media, Twitter
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The average Fourth of July celebration usually includes a few key ingredients – grilling, cold beer, good friends and a helping of colorful explosions. But a truly great celebration, like a truly great dry rub, is all about those lesser known ingredients. In the case of our Fun Fourth, we’re talking slow-smoked pork shoulder, a [...]
Also filed in Aesthetics, Art, food
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Tagged beer, celebration, explosion, fireworks, fourth of july, meat, police action, pork, recipe, smoking
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With more web-savvy clientele, I spend a lot of time preaching the need for fresh, compelling content. While that’s incredibly important, I just realized today, I probably don’t spend enough time talking about the importance of context to my clients or my co-workers. In the real world, we’re judged by our associations every day. Who [...]
That’s an analogy, for my my fellow word nerds. My folks made me do those before I was allowed to play outside as a child. Hated it then. Glad for it now. Anyway, The idea is, your brand can (and should) be different things to different people. The trick is making that quantum state look [...]
There’s a great posting over at Advocates for Agriculture here. I won’t repeat the entire post, but there’s a huge difference between animal rights advocacy and animal welfare advocacy. I don’t think most people outside research or agriculture understand that as well as they should. I love my rescued Pembroke Welch Corgi, Hibby. I wouldn’t [...]
Thank you, mice, for helping scientists discover microRNA treatments for liver cancer. Thank you, sheep, for giving us a better model for understanding neonatal immunology. (PDF) Thank you, transgenic monkeys, for promising leads in the prevention and treatment of Huntington’s disease. Thank you, hogs, cattle, chickens, sheep and others, for efficiently feeding our nation and [...]
