*Note: This is a cross-posting of a post I wrote for AdFarm. Check it out here. For some companies, social networks are kind of like monsters under the bed. Instead of thinking about the great upsides, these folks worry about over-sharing by employees, losing control over intellectual property, damaging their brands, losing productivity, fielding sensitive [...]
Filed in Advertising, Agriculture, Social Media, Twitter, branding, communication
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Also tagged branding, business, critics, customer service, facebook, leaks, monsters, problems, Social Media, social networks, Twitter
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The best days are the ones where we come up with an idea that makes people scratch their heads and ask, “How the hell are we going to do this?” or, “Aren’t there any case studies that we can show?” This job is about novel communications. When we do something that doesn’t have directions already [...]
Filed in Advertising, Aesthetics, Art, Social Media, Twitter, Uncategorized, branding, communication
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Also tagged case study, cautionary tale, communication, direction, novelty
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At the moment, I’m acutely aware of my personal failings. Trying to quit smoking has a way of bringing it out. Maybe it’s all those quizzes they ask you to take to determine your triggers and the things you associate with smoking. For instance, apparently I: -Smoke as a pick-me-up -Smoke as a reward -Smoke [...]
When I opened my eyes this morning, I realized I was already working on a project. The weird part is I’ve already done everything (and more) I need to before Tuesday. I just can’t turn it off. Our agency is at our best when we start at the start, when we create a strategy based [...]
I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons [...]
Filed in Advertising, Agriculture, Pets, Science, Social Media, Twitter, branding, communication, food
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Also tagged Agriculture, animal, animal welfare, audience, communications, meat, message, Science, Social Media, Twitter
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As one would expect, we have a good time around here. Case in point: at about 12:30 yesterday, I realized the right side of my desk was about an inch and a half higher than the left side. Jason Yates and Jason Silvers did it while I was in St. Louis last week. Since Monday, [...]
With more web-savvy clientele, I spend a lot of time preaching the need for fresh, compelling content. While that’s incredibly important, I just realized today, I probably don’t spend enough time talking about the importance of context to my clients or my co-workers. In the real world, we’re judged by our associations every day. Who [...]
That’s an analogy, for my my fellow word nerds. My folks made me do those before I was allowed to play outside as a child. Hated it then. Glad for it now. Anyway, The idea is, your brand can (and should) be different things to different people. The trick is making that quantum state look [...]
I was picking up some tortillas at the grocery the other day. As I’m surveying the choices (and there are startling number for an item that’s just flour, fat and water), the woman beside me turns and asks what kind of beans she should get for a corn and bean salsa. I say black beans [...]
Part 2 – Paying to be ignored OR how I learned to stop worrying and love the angry letters: People who write angry letters (or E-mails or tweets or posts) are an interesting breed. I’ve met a few, and I don’t think there’s any unifying personality type there. I think, generally, they’re just people who’ve [...]
