*Note: This is a cross-posting of a post I wrote for AdFarm. Check it out here. For some companies, social networks are kind of like monsters under the bed. Instead of thinking about the great upsides, these folks worry about over-sharing by employees, losing control over intellectual property, damaging their brands, losing productivity, fielding sensitive [...]
Filed in Advertising, Agriculture, Social Media, Twitter, branding, communication
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Also tagged Advertising, business, critics, customer service, facebook, leaks, monsters, problems, Social Media, social networks, Twitter
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At the moment, I’m acutely aware of my personal failings. Trying to quit smoking has a way of bringing it out. Maybe it’s all those quizzes they ask you to take to determine your triggers and the things you associate with smoking. For instance, apparently I: -Smoke as a pick-me-up -Smoke as a reward -Smoke [...]
When I opened my eyes this morning, I realized I was already working on a project. The weird part is I’ve already done everything (and more) I need to before Tuesday. I just can’t turn it off. Our agency is at our best when we start at the start, when we create a strategy based [...]
With more web-savvy clientele, I spend a lot of time preaching the need for fresh, compelling content. While that’s incredibly important, I just realized today, I probably don’t spend enough time talking about the importance of context to my clients or my co-workers. In the real world, we’re judged by our associations every day. Who [...]
That’s an analogy, for my my fellow word nerds. My folks made me do those before I was allowed to play outside as a child. Hated it then. Glad for it now. Anyway, The idea is, your brand can (and should) be different things to different people. The trick is making that quantum state look [...]
I was picking up some tortillas at the grocery the other day. As I’m surveying the choices (and there are startling number for an item that’s just flour, fat and water), the woman beside me turns and asks what kind of beans she should get for a corn and bean salsa. I say black beans [...]
Part 2 – Paying to be ignored OR how I learned to stop worrying and love the angry letters: People who write angry letters (or E-mails or tweets or posts) are an interesting breed. I’ve met a few, and I don’t think there’s any unifying personality type there. I think, generally, they’re just people who’ve [...]
This one’s going to be a series. A subject so widely misunderstood deserves some space and some dialogue. Part 1 – The behavior model: I’ve run across far, far too many people who think branding success can be boiled down to message recall. This misconception costs companies innumerable opportunities to do the actual work of [...]
