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Tag Archives: communication

Birthday Wishes and Twitter Trends

Monday, August 3, 2009

Last week, messages started showing up in my Twitter stream with a birthday wish from @FarmerHaley (Mike Haley), an Ohio grain farmer and Simmental breeder. The wish: get the hashtag #moo into the top 10 Twitter trends at 1:00 p.m. EDT on Sunday, August 2. The reason: bring some much-needed attention to the economic plight [...]

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Because there aren’t directions

Wednesday, July 22, 2009

The best days are the ones where we come up with an idea that makes people scratch their heads and ask, “How the hell are we going to do this?” or, “Aren’t there any case studies that we can show?” This job is about novel communications. When we do something that doesn’t have directions already [...]

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Learning to be less than perfect

Tuesday, July 21, 2009

At the moment, I’m acutely aware of my personal failings. Trying to quit smoking has a way of bringing it out. Maybe it’s all those quizzes they ask you to take to determine your triggers and the things you associate with smoking. For instance, apparently I: -Smoke as a pick-me-up -Smoke as a reward -Smoke [...]

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Time to Turn Off

Tuesday, July 14, 2009

When I opened my eyes this morning, I realized I was already working on a project. The weird part is I’ve already done everything (and more) I need to before Tuesday. I just can’t turn it off. Our agency is at our best when we start at the start, when we create a strategy based [...]

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Confusing message control with branding, part 1

Friday, June 19, 2009

This one’s going to be a series. A subject so widely misunderstood deserves some space and some dialogue. Part 1 – The behavior model: I’ve run across far, far too many people who think branding success can be boiled down to message recall. This misconception costs companies innumerable opportunities to do the actual work of [...]

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