Tuesday, January 19, 2010
Something stuck me today while reading this article on bacterial decision-making. We all need more receptors. Now, that statement doesn’t make a whole lot of sense without the context, so here’s the context: “As bacteria’s ability to make decisions goes, E. coli is kind of dumb, which makes it easy for researchers to study sensing [...]
Filed in Advertising, Aesthetics, Agriculture, Art, Science, Social Media, branding, communication
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Also tagged bacteria, decision-making, E. coli, experience, general knowledge, receptors
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Wednesday, August 19, 2009
You know that saying when it rains it pours? Well, it’s never been more apropos. With economic woes, energy crises, renewable fuel debates, healthcare haggling and climate concerns, it’s not surprising that the importance one of our basest biological needs, water, has been sorely neglected. I’m not immune to the apathy; I was supposed to [...]
I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons [...]
Filed in Advertising, Agriculture, Pets, Science, Social Media, Twitter, branding, communication, food
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Also tagged Advertising, Agriculture, animal, animal welfare, audience, meat, message, Science, Social Media, Twitter
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With more web-savvy clientele, I spend a lot of time preaching the need for fresh, compelling content. While that’s incredibly important, I just realized today, I probably don’t spend enough time talking about the importance of context to my clients or my co-workers. In the real world, we’re judged by our associations every day. Who [...]
That’s an analogy, for my my fellow word nerds. My folks made me do those before I was allowed to play outside as a child. Hated it then. Glad for it now. Anyway, The idea is, your brand can (and should) be different things to different people. The trick is making that quantum state look [...]
I was picking up some tortillas at the grocery the other day. As I’m surveying the choices (and there are startling number for an item that’s just flour, fat and water), the woman beside me turns and asks what kind of beans she should get for a corn and bean salsa. I say black beans [...]
Part 2 – Paying to be ignored OR how I learned to stop worrying and love the angry letters: People who write angry letters (or E-mails or tweets or posts) are an interesting breed. I’ve met a few, and I don’t think there’s any unifying personality type there. I think, generally, they’re just people who’ve [...]
