Skip to content

Tag Archives: Science

The Cow Goes Tweet?

Tuesday, July 7, 2009

I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons [...]

Filed in Advertising, Agriculture, Pets, Science, Social Media, Twitter, branding, communication, food | Also tagged , , , , , , , , , | View Comments

Schrodinger’s Cat : Your Brand :: Photons : Different Quantum States

Monday, June 22, 2009

That’s an analogy, for my my fellow word nerds. My folks made me do those before I was allowed to play outside as a child. Hated it then. Glad for it now. Anyway, The idea is, your brand can (and should) be different things to different people. The trick is making that quantum state look [...]

Filed in Advertising, Science, Social Media, branding, communication | Also tagged , , , | View Comments

For all you do, thank you.

Tuesday, June 16, 2009

Thank you, mice, for helping scientists discover microRNA treatments for liver cancer. Thank you, sheep, for giving us a better model for understanding neonatal immunology. (PDF) Thank you, transgenic monkeys, for promising leads in the prevention and treatment of Huntington’s disease. Thank you, hogs, cattle, chickens, sheep and others, for efficiently feeding our nation and [...]

Filed in Agriculture, Science | Also tagged , , , , | View Comments