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Tag Archives: Social Media

Three problems more pressing that your social media strategy.

*Note: This is a cross-posting of a post I wrote for AdFarm. Check it out here. For some companies, social networks are kind of like monsters under the bed. Instead of thinking about the great upsides, these folks worry about over-sharing by employees, losing control over intellectual property, damaging their brands, losing productivity, fielding sensitive [...]

Crop the Vote – Michele Payn-Knoper for Twitter User of the Year

If you don’t live under a rock, you’ve likely heard of or visited Mashable. As far as I’m concerned, there’s no better news bureau for the happenings in the social media realm. Mashable articles rack up scads of retweets and Diggs on a regular basis, and the site’s founder, Pete Cashmore, is a regular contributor [...]

The Cow Goes Tweet?

I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons [...]

Schrodinger’s Cat : Your Brand :: Photons : Different Quantum States

That’s an analogy, for my my fellow word nerds. My folks made me do those before I was allowed to play outside as a child. Hated it then. Glad for it now. Anyway, The idea is, your brand can (and should) be different things to different people. The trick is making that quantum state look [...]

Confusing message control with branding, part 2

Part 2 – Paying to be ignored OR how I learned to stop worrying and love the angry letters: People who write angry letters (or E-mails or tweets or posts) are an interesting breed. I’ve met a few, and I don’t think there’s any unifying personality type there. I think, generally, they’re just people who’ve [...]

Stumping for Twitter

Like anything new, when I bring up Twitter to my clients, I get a lot of sideways glances. Maybe it’s because I look like Hobo Jesus and think operating based on “institutional wisdom” is a contradiction in terms. Or maybe it’s just a healthy skepticism for something that is, for most, largely unproven. Luckily, I [...]