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Tag Archives: Twitter

Three problems more pressing that your social media strategy.

*Note: This is a cross-posting of a post I wrote for AdFarm. Check it out here. For some companies, social networks are kind of like monsters under the bed. Instead of thinking about the great upsides, these folks worry about over-sharing by employees, losing control over intellectual property, damaging their brands, losing productivity, fielding sensitive [...]

Crop the Vote – Michele Payn-Knoper for Twitter User of the Year

If you don’t live under a rock, you’ve likely heard of or visited Mashable. As far as I’m concerned, there’s no better news bureau for the happenings in the social media realm. Mashable articles rack up scads of retweets and Diggs on a regular basis, and the site’s founder, Pete Cashmore, is a regular contributor [...]

Birthday Wishes and Twitter Trends

Last week, messages started showing up in my Twitter stream with a birthday wish from @FarmerHaley (Mike Haley), an Ohio grain farmer and Simmental breeder. The wish: get the hashtag #moo into the top 10 Twitter trends at 1:00 p.m. EDT on Sunday, August 2. The reason: bring some much-needed attention to the economic plight [...]

The Cow Goes Tweet?

I’ll admit it. I’ve anthropomorphized a time or two. In any creative profession, it’s an easy fix to ascribe a like mind to an object or creature. It helps make old stories new again or create a more compelling interpersonal narrative where one doesn’t naturally exist (see: Cars, WALL-E, Toy Story, the entire Looney Toons [...]

Stumping for Twitter

Like anything new, when I bring up Twitter to my clients, I get a lot of sideways glances. Maybe it’s because I look like Hobo Jesus and think operating based on “institutional wisdom” is a contradiction in terms. Or maybe it’s just a healthy skepticism for something that is, for most, largely unproven. Luckily, I [...]