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All the Wrong Things Write.
Winner of two district-level Gold ADDYs, an Adrian, a Henry and a Hermes award, this effort was informed by my memory of the bleak mid-January days indoors during my time in Kansas City and St. Louis. We harnessed that need to escape with a weather-triggered ad campaign for Amelia Island. Whenever the weather went from bad to worse in our target cities, our ad creative ramped up the escapism.